Genetics and Health

NEXTgencode: Personal Genetic Life Enhancement

by Hsien Hsien Lei, PhD on November 16th, 2006

If I hadn’t first seen this at the Women’s Bioethics blog, I’m not sure I would have known that NEXTgencode is a fictitious biotech company part of the promotion of Michael Crichton’s new book - Next. Their website looks totally legit until you examine it closer. Some of the headlines in their news section:

• Blondes Becoming Extinct
• Best Genes To Buy Now
• Giant Coachroaches to be Sold as Pets

And, of course, New Book Reveals Trade Secrets available on November 28, 2006. I’m pre-ordering mine now.

Technorati Tags: nextgencode, michael crichton, biotech, next, books, genetics, genes, dna, diseases, illness, health

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POSTED IN: General Genetics and Health, Genetics Book Reviews